What it is
A transcript is the written text of everything spoken in a video, podcast, interview, or other audio recording. Transcripts can be created manually or generated automatically using speech recognition software.
They provide a searchable, editable version of your spoken content.
Why it matters
Transcripts improve accessibility while making content easier to repurpose and optimize.
Using transcripts can help you:
- Improve accessibility.
- Support caption creation.
- Repurpose content into articles or social posts.
- Improve search engine visibility.
When to use it in your workflow
Generate a transcript after recording your content.
Review and edit it for accuracy before using it to create captions, blog posts, newsletters, or additional marketing assets.
When it comes in handy
Transcripts are especially useful when you:
- Create video captions.
- Repurpose long-form content.
- Improve accessibility.
- Publish podcasts.
- Optimize content for search.