Browser Extension
Social media analytics that live where you scroll.
Analyze social media content without leaving the feed
Most analytics tools force your team to leave the platform, search for a post, copy a URL, open a dashboard, and manually organize what you found. That slows down creative research.
Snowball brings analytics into the browsing experience itself. As your team scrolls through TikTok, performance intelligence is overlaid directly on top of the content you’re already reviewing - so you can understand how a video is performing, compare signals, spot patterns, and save the important ones for deeper analysis later.
Instead of separating research from analytics, Snowball connects them.
Instant intelligence, right in the browser
Real-time analytics overlay
A native analytics layer on top of TikTok. As you browse, Snowball surfaces engagement rates, view distributions, posting patterns, creator activity, and video-level metrics - evaluate videos and compare posts without switching tabs.
Instant performance intelligence
Public metrics, put into context. A high view count might hide weak engagement; a smaller creator might have an unusually high interaction rate. Snowball turns raw signals into useful context while you’re still browsing.
One-click dashboard sync
Found a TikTok worth analyzing? Import it into your dashboard in one click - then run deeper video analysis, organize research workflows, and compare videos across accounts.
From browsing to insight in seconds
Snowball turns everyday scrolling into a structured research workflow.
What the extension helps you see
- Engagement rates on TikTok videos
- View distributions across content
- Posting patterns from creators and accounts
- Video-level performance context
- Creator and competitor signals
- Content worth saving for deeper analysis
- Emerging patterns across TikTok content
- Research opportunities you might otherwise miss
Built for social media research teams
Designed for teams that research creators, trends, competitors, ads, and organic content - building creator lists, studying viral videos, reviewing UGC, and finding inspiration for new campaigns.
Works where your team browses
One extension. Multiple social platforms. A faster way to understand what is working.
TikTok
Live now
Coming soon
YouTube
Coming soon
Real-time analytics where your team already scrolls
Install the Snowball extension, see performance intelligence while you browse, and sync discoveries to your dashboard in one click. Free on the Chrome Web Store.