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The Snowball blog

Tips, breakdowns, and playbooks for turning ideas into viral content.
How to Come Up With More Video Ideas (and Why You Should Be Posting More Videos)
· Matt E

How to Come Up With More Video Ideas (and Why You Should Be Posting More Videos)

Learn how to come up with more video ideas consistently using proven content systems. Discover why you should be posting more videos to grow faster on TikTok, Instagram, and other social platforms.

tiktokcontentgrowth
What Are TikTok Hooks? Examples, Types, and How to Find Winning Hooks
· Snowball Team

What Are TikTok Hooks? Examples, Types, and How to Find Winning Hooks

Learn what TikTok hooks are, why they matter, the different types of hooks, and how to find winning video openings using competitor research, AI, and Snowball.

Content CreationVideo Anatomy
How to Use Trends on TikTok: Find Winning Formats Without Copying
· Matt E

How to Use Trends on TikTok: Find Winning Formats Without Copying

Learn how to use TikTok trends strategically by analyzing winning formats, emotional triggers, and competitor content. Discover how Snowball helps you turn trend research into original content ideas.

Content CreationTrend Research