What it is
B-roll is supplemental footage used to support the main video, often referred to as A-roll. Instead of showing the speaker or primary action, B-roll provides additional visuals that help tell the story, illustrate a point, or make a video more engaging.
Examples of B-roll include product close-ups, workspace shots, behind-the-scenes footage, screen recordings, nature scenes, or clips of someone performing a task being discussed in the video.
Why it matters
B-roll makes videos more visually interesting and easier to follow. It helps reinforce your message, break up talking-head footage, and maintain viewer attention throughout the video.
Using B-roll effectively can help you:
- Improve audience retention.
- Add context to what you're saying.
- Create a more professional-looking video.
- Hide cuts or edits for smoother transitions.
- Keep viewers engaged without overwhelming them with text.
When to use it in your workflow
Plan your B-roll while outlining or scripting your content rather than treating it as an afterthought.
As you write your script, identify moments where supporting visuals could strengthen your message. Capture those clips during filming or gather existing footage before you begin editing. During post-production, layer B-roll over your primary footage to emphasize key points, cover jump cuts, or add visual variety.
Building a library of reusable B-roll can also save significant time when creating future content.
When it comes in handy
B-roll is especially useful when you:
- Create educational or tutorial videos.
- Film talking-head content.
- Showcase products or services.
- Produce behind-the-scenes or day-in-the-life content.
- Want to make edits feel smoother and more natural.
Whether you're creating short-form social videos or long-form content, thoughtful B-roll helps transform a simple recording into a more polished and engaging viewing experience.